Copywriting. Readable, engaging text in native English.
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E-mail me: vince.reardon (at) gmail.com
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Strong, effective English copy for your website, brochures, ads & more. Check out samples of my work below.
Your desired outcome is what drives my choice of words and style. Are you aiming for engagement? Awareness? Funding? This goal directly informs how I'll frame the style, tone and content.
Complex subject matter should be explained clearly, in ways that a non-expert audience will understand and retain. This means understanding what the real advantages are, taking the customer’s point of view. What emotional and functional benefits are you offering?
My goal: Help your target group understand why your product or mission for change is so unique - and trigger them to action.
“Vince is able to take our technical information and convert it into ‘plain English’ for everyone to understand.
He quickly picks out the main components of a message and builds a coherent story around them. His response time is also superb, ensuring that his involvement does not cause any delays in our communication.”
Copywriting work: Ramsar Convention on Wetlands
Click images to view or download.
Flyers /mini-posters
Single-sided sheets designed for teachers to use as mini-posters or hand-outs ahead of World Wetlands Day 2015
Campaign organizer guide
Ideas, tips and source materials for educators and event organizers around World Wetlands Day 2015
Info hand-outs
Three hand-outs for World Wetlands Day 2016, outlining how wetlands support sustainable livelihoods
Fact sheet series
The first four in a range of reference sheets on the importance and benefits of wetlands, framed for an interested but non-expert audience
Graphic design for the above Ramsar Convention publications by Stefan Wassmer
Copywriting work: REEEP
Annual Report
The Annual Report for 2012-13 highlighted the beginning of REEEP's shift from traditional project grant funder to taking on a more active role in packaging interventions to promote and upscale clean energy business models.
Brochure
The REEEP organizational brochure for 2013 provided a quick overview of the partnership and its services for stakeholders, donors and project funding applicants.
Educational piece
"Clean energy for energy access" outlined the arguments for using renewable energy and energy efficient solutions to alleviate poverty and to bring access to the world's 1.4 billion energy poor (2012).
Project profiles book
This publication highlighted 22 of the projects funded in REEEP's 8th Programme Cycle, which emphasized “tipping-point”
interventions to boost the market for clean energy in emerging economies.
Graphic design for REEEP publications by Ferras Branding Agency and by REC (Regional Environmental Center for Central and Eastern Europe)