Events & campaigns. Organize memorable activities to promote your goals.
Governor Arnold Schwarzenegger took part in a panel discussion alongside the UNFCCC COP15 in Copenhagen. I co-organized this side event for my client REEEP in collaboration with the Commonwealth Club of California.
I've organized high-powered side events at major conferences, VIP podium discussions, and a major global awareness day.
At the core of a successful event, you need an interesting idea. It might be gathering a group of experts for a panel discussion. Attracting a celebrity to speak about one of their favorite causes. Or finding a new format like speed networking to make a side event that really stands out from the crowd.
Major awareness campaigns are much larger in scale. Here, it's about creating an event framework; the overall theme and a support structure that many local event organizers can dock into. The focal point is a website platform, complete with downloadable publicity materials and organizer guides.
I'm happy to help you create and event or campaign that suits your audience and marketing goals.
“Vince mapped out an inspiring strategy for World Wetlands Day 2015;
a transformation from a generic day of awareness to a day focussed on youth aged 15-24 as transmitters to the wider public. This vision included a new website as the campaign’s focal point and a wide social media campaign.
He also authored the actual WWD hand-outs and the teacher/organizer guide. His photo contest brainchild attracted 2,200 entries from 80 countries around the world.”
My track record with events & campaigns. High impact, low budget.
No look-alike panel discussions here! For the 10th anniversary of the Renewable Energy and Energy Efficiency Partnership (REEEP) at the Rio +20 Conference, I organized a joint side event with UN DESA. The format: speed-dating as networking.
Wetlands are essential to humanity – but almost no one knows this. For the Ramsar Convention, I developed a plan to accelerate this annual event in 2015. The result: triple the press mentions and quadrupled downloads in a single year.
Wetlands, sustainable livelihoods and disaster risk reduction are not easy to explain. I researched and wrote all materials for World Wetlands Day from 2016 to 2018. Classroom hand-outs/mini-posters, plus detailed guides for teachers & organizers.