Non-profits, NGOs and IGOs. Mission-driven. Resource-conscious.
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A huge mission, a small team and limited resources. Marketing & PR means motivating others to assist you. I can help:
> Write outcome-driven press releases
> Structure a major awareness campaign & author the materials
> Create marketing presence in native English
> Use social media to trigger stakeholders to act
> Clarify mission or target audience
> Handle media and interviews
Need help in making a greater impact? Widening your international presence? Or a hand in a specific activity? I’ve worked with a wide variety of international and global players in the sustainable development space, and bring my own passionate belief in sustainable development to the table.
“Vince contributed importantly to REEEP’s strategic development
in 2012/13 linking the organization’s strong past to an even stronger promise for the future.
At the same time he continued to keep REEEP’s communications ticking and developed specific products such as the Project Profiles 2011-12, condensing a large amount of information into clear, concise summaries; and organized REEEP’s 10 year anniversary event at Rio+20, creatively using the speed networking format for an innovative side event at a major international development conference.”
“Vince mapped out an inspiring strategy for World Wetlands Day 2015;
a transformation from a generic day of awareness to a day focussed on youth aged 15-24 as transmitters to the wider public. This vision included a new website as the campaign’s focal point and a wide social media campaign.
He also authored the actual WWD hand-outs and the teacher/organizer guide. His photo contest brainchild attracted 2,200 entries from 80 countries around the world.”
Free in-depth advice. Tip sheets for mission-driven PR.
These tips sheets are designed for any organization that is pursuing a mission rather than (just) profit. They give a wealth of hands-on tips and practical advice. If you still need my help, check out my services below.
Click on an image to download.
PR basics for the mission-driven
Writing a great press release
Handling the media & interviews
Crisis management
Get in touch with me for:
Strategic direction
Clarify your priorities, vision, goals or target customer. In a group session or one-on-one.
Events & campaigns
Create and organize an event or campaign to trigger your audience to act.
English copywriting
Frame your advantages to customers and stakeholders effectively. In native English.
Press releases & more
Press releases, campaign materials, social media. Marketing & PR basics.
Questions? Let's talk . . .
Send me a message via the contact form.
I'll get back to you within 24 hours.
Media & crisis management
Learn how to handle media interviews, press relations & react effectively in a crisis.
Translation DE > EN
Create a flawless English version of your German sales & marketing materials.
Workshops & training
Learn one-one-one or in a group. Pick up a skill, or improve marketing & PR capacity.
Mission-driven success stories. High impact, low budget.
Turbo-charging World Wetlands Day >
Wetlands are essential to humanity – but almost no one knows this. For the Ramsar Convention, I developed a plan to accelerate this annual event in 2015. The result: triple the press mentions and quadrupled downloads in a single year.
Complex topics / effective materials >
Wetlands, sustainable livelihoods and disaster risk reduction are not easy to explain. I researched and wrote all materials for World Wetlands Day from 2016 to 2018. Classroom hand-outs/mini-posters, plus detailed guides for teachers & organizers.
Speed networking event at Rio+20 >
No look-alike panel discussions here! For the 10th anniversary of the Renewable Energy and Energy Efficiency Partnership (REEEP) at the Rio +20 Conference, I organized a joint side event with UN DESA. The format: speed-dating as networking.
Non-profits, NGOs and IGOs I've worked with:
Secretariat of the Ramsar Convention on Wetlands
Gland, Switzerland
Renewable Energy & Energy Efficiency Partnership (REEEP)
Vienna, Austria
International Renewable Energy Agency (IRENA)
Abu Dhabi, UAE
Asian Development Bank (ADB)
Manila, Philippines
Hamburg Arbeitsgemeinschaft für Gesundheitsförderung (HAG)
Hamburg, Germany
WWF Deutschland
PANDA Fördergesellschaft für Umwelt GmbH
Frankfurt, Germany