World Wetlands Day 2023. Making the wetland restoration challenge compelling. For both generalists and policy-makers.

The WWD 2023 campaign poster shows the actions of one individual triggering a ripple effect. Graphic design by Damien Gallay.

Wetlands safeguard and replenish our freshwater supply, provide a buffer against violent storms and flooding, and are hives of biodiversity. Yet 35% of them have disappeared in the last 50 years.

For World Wetlands Day 2023, the Ramsar Convention on Wetlands needed to call attention to this problem and create a call to action - particularly targeting policy-makers and wetland/environmental activists.

I authored the poster and multiple core info sheets (three samples linked below) that integrated concepts from a vast range of technical materials, framing the challenge for a more generalist public and policy-maker audience.

The year 2023 was the fifth time Ramsar used my skills for World Wetlands Day. Our collaboration began with a major strategic turbo-charging of the event in 2015, with follow-up copywriting for this awareness-raising day in 2016-17-18.

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7 benefits of wetland restoration
This handout describes why restoring wetlands makes sense, both locally and regionally.

7 best practices in wetland restoration
Successful wetland restoration projects depend on getting multiple aspects right.

7 key players in wetland restoration
Wetland restoration is often driven by governments, but must involve many stakeholders.